Disciplined Entrepreneurship: 24 Steps to a Successful Startup
Bill Aulet
This book ended up being much, much less helpful than I anticipated. The book is geared towards innovation-driven enterprise (IDE) entrepreneurship, rather than small and medium enterprise (SME) entrepreneurship, which is what Spotless Spaces Cleaning leans more towards. SME entrepreneurship deals with a business that is likely started by one person to serve a local market, while IDE entrepreneurship is focused on businesses that are attempting to sell their services or products at a global, or at least regional, level. However, I was still able to get a few good tips out of its introduction. There are three myths surrounding entrepreneurship that are just not true. One is that individuals are the ones that start companies; in reality, teams of people are usually the ones who start a company. The more founders a company has, the better its chances of success. The second is that entrepreneurs’ charisma is a key factor in their success. Charisma may be effective in the beginning stages, but is difficult to sustain. Being an effective communicator, recruiter, and salesperson is much more important for an entrepreneur than being charismatic. Lastly, many people believe that entrepreneurship is a gene. However, skills that increase a person’s odds of success—such as people management, sale skills, product conception and delivery, etc.—can be taught quite easily.
Aulet, Bill. Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Hoboken, New Jersey: John Wiley & Sons, 2013. Print.
Aulet, Bill. Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Hoboken, New Jersey: John Wiley & Sons, 2013. Print.